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Examples of Testable

 Managerial Hypotheses

What new product position will result in the greatest perceptual share for the product, for our line?

How will a change in the ingredients of a product change consumers' perception and liking of that product?

Do consumers and assessors perceive products in the same way?

How many market segments are there and how big are they?

Which attributes of a product should be emphasized in the ads of that product?

What will happen if a competitor comes out with a copy-cat product?

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