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Who We Are

David MacKay (Ph.D., Northwestern University) and Joseph Zinnes (Ph.D., University of Michigan) have published dozens of articles on the development and application of probabilistic unidimensional and multidimensional models.

Their articles have appeared in the literatures of psychology, marketing, geography, operations research and sensory analysis.

Recent applications of their models have occurred in a wide variety of fields including consumer packaged goods, pharmaceuticals, e-commerce personalization, group decision making, music theory, psychological assessment, public budgeting, transportation and utility theory.

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